UX (User eXperience) design is a term that comes up a lot with online marketing and website creation: in short, it is about making your site as enjoyable as possible for your visitors. But what exactly does a UX agency do?Companies like Ergomania UX design agency provide a variety of services to other businesses.
Here’s a look at the basics of user experience design!
What is a UX design agency?
A UX design agency is a company that focuses on making a variety of online platforms easier and more enjoyable to use for the target audience of another business. This includes websites, webshops, and apps.
Why should I hire a UX design agency?
There can be no successful business without satisfied customers: which is exactly the job of a UX design agency. Ensuring the online experience of your users leaves them satisfied.
This in turn comes with heaps of benefits, such as improved brand reputation (as opposed to potential customers leaving your website early), and a better conversion rate. If people enjoy using your website, the more time they will be willing to spend on it, and the higher the chance of them converting from visitors to repeat buyers.
What kind of services does a UX design agency provide?
As mentioned at the beginning of this article, UX design agencies provide a huge number of services to other businesses. Here are a few notable examples:
- Web development services from a UX design agency
Web development essentially means the composition of your site through back-end coding to make sure that your website works as it should. This can include technical SEO as well so that search engines like Google can “understand” your site better. Interactive elements can also be important to improve the user experience of your website depending on the services you provide, like calculators and filters.
- Web design services from a UX design agency
Web design consists of “dressing up” your website. This is how your site will look, but this phase isn’t just about choosing the right color or font. Modern concepts like responsive design, drop-down menus, infinite scrolling, and many more elements play a role in making a website look and feel attractive. This also plays a role in SEO, as search engines like Google love intuitive websites: the better the user experience, the better the chance for your site to rank higher in search results.
- CRO services from a UX design agency
CRO stands for Conversion Rate Optimization: the process of increasing the chance of your leads (people visiting your site and who are interested in your products/services) converting into repeat customers. Among other methods, this usually involves A/B testing: trying out different versions of your website, and seeing which one incites your users more to make a purchase, fill out a contact form, etc.
- Troubleshooting services from a UX design agency
Troubleshooting is often the penultimate step in creating a website. Before your site can go live, this is the final test to see if everything works as it should. This is how you filter out bugs that may or may not be “hidden” within all those lines of coding necessary to hold your website together.
- Project management from a UX design agency
As you can see, creating a website requires a lot of elements to be in order. Fortunately, professional UX design agencies also employ experienced project managers to plan ahead and ensure that everything goes right from start to finish.
This list could go on for very long, but what should be clear from all this, is that there are certainly many benefits to hiring a UX design agency when creating (or updating) your website!
