We are well-aware that right from the fitness and health sector to the entertainment industry, self-quarantine and social distancing orders have compelled numerous business owners to focus on improvising and sharing their skills virtually. Truly speaking, Instagram Live has been introduced as an effective outlet of choice that can be availed by enterprising business owners. The moment you sign in to your Instagram account, you will probably come across dozens of brands and users either coming up with an advertisement of a live stream scheduled shortly or going live.
According to Entrepreneur, live-streaming seems to have been hugely underestimated. However, it is gaining traction by the day. Instagram’s algorithm has rewarded live-streaming with an extra feature like push notifications, and it allows a live video a strategic position right at the top of the Stories feed hence businesses and brands will be catching on in no time.
What Do You Think of Instagram Live?
Instagram Live could be considered to be an Instagram story just like the one you come across on top of your Insta feed, but it is recorded and even streamed in real-time. These live stories will be demonstrated right at the front of Instagram Story circle icons for notifying you that an individual or business is presently live. However, Instagrammers have the option of watching in real-time.
What Are the Reasons to Use Instagram Live
- Instagram Live helps you obtain the no.1 position on your Insta Story feed thus, boosting visibility.
- Instagram Live will be sending push notifications automatically to all your followers reminding them that you are currently live.
- Instagram’s algorithm is responsible for a boost in organic engagement to specific users who welcome this feature. It will make all your videos appear in the discovery section of your Instagram so that new people can locate you easily.
- Instagram Live Videos are far more discoverable and engaging.
- Instagram Live videos help you in establishing a more robust bond and connection with all your followers.
- Instagram Live helps in humanizing your brand.
Smart Tips for Creating a Winner Instagram Video
Remember to Plan Way Ahead of the Time
Even though in some cases, you wish to maintain a casual and light mood, it is of pivotal importance to plan the entire thing well in advance before going Live. A little effort on your part can go a long way in minimizing stress and maximizing the fun and enjoyment quotient for both your viewers and you.
Do Not Forget Collaboration & Teamwork Pay
Teamwork is the secret to achieving impossible tasks. Teamwork has the power to translate your dreams into reality. Start reaching out to people who wish to partner with, for creating the video on your brand. You may flaunt the talent or proficiency of team members around the nation or invite a surprise guest.
Focus on Advertising the Live Event on Instagram
It is a good idea to start building anticipation and boost attendance. Make relevant announcements of the event coming up across all popular social networking sites. Ask your fans and followers to share their ideas or ask relevant questions. Advertising or promoting your event will help in giving a chance to all your followers to set a reminder so that they can tune in at the right time. In this context, you must realize that you can buy Instagram comments by contacting a digital marketing company to attract more Instagram fans and followers.
Try to Be Real
Instagram Live streaming is meant for letting your fans and followers know who you are and the personality of your unique brand. You must focus on presenting a positive and polished experience. Stay away from venturing into the Robot territory. Your viewers are interested in connecting with the real you so be confident and open up without any hesitation.
Come up with all Your Queries Well in Advance
You won’t get to know unless you present your queries. Ask your fans and followers what they find interesting and what could excite them in video content. Seek feedback from your potential clients for evaluating your videos so that you know for sure what all work but need may need modifications.
Focus Your Attention on the Audience
Your focus should be on your target audience because Instagram Live videos are meant for entertaining and educating your followers. It is of pivotal importance to remember that their best interests will be given top priority.
Follow Your Brand Guidelines Strictly
It is a wise idea to follow all brand guidelines without fail while developing client-friendly videos on Instagram Live. Right from the logo designs to the specific colors to be used to the manner in which the host is talking, all these minute details will be combining to creating a precise idea of your unique brand.
Now that you know all the tricks and tips, your brand or business will be coming up with creative, innovative, and engaging Instagram Live videos for keeping your viewers engaged and entertained.