In this technology oriented world, setting up a business is very challenging. Business is not just about opening a store in a central market anymore. It is more of a skill to run a business and it requires following some specific steps so that it can reach out to the public. In this digital age, people mostly search for any information on Google, rather than visiting physically and testing products.
Therefore, for the success of a business, it has become mandatory to digitize or automated it to quite an extent.
However, one cannot simply make a website and expect the business to attract customers. There will be a need to make online marketing efforts.
Experts Opinion on Starting Up a Business:
“When you think big and aim big then don’t go for small solutions,” said CEO of LogicValley. Therefore, you need to find a one-stop solution for all the above steps. Please check the steps you need to take to have a terrific start-up.
Step 1: Choose a good idea and name for business and lock domain name for it:
To start a business, the first thing for a good idea that can easily materialize. Think big, but not stupid, because every market has different trends. After thinking of an idea, try choosing a name for it, that should be easy, catchy, and memorable.
As soon as you like a name, go and lock a domain name for it. Try finding the exact domain name as you decided for business in any extension like if xyz.com is booked you can try in .net or, .com.au, etc. This is because, there are a lot of businesses out there, those who started with a name, but now cannot find an appropriate domain name.
Step 2: Use that domain email for interaction
Once you locked your domain, now you can use email addresses with its suffix. Try utilizing it, because it will give a more professional feeling to customers. Consider this, you have received an email from relative to you receiving orderupdate@businesname.com. The second one gives more of a brandy feeling.
Step 3: Create a website using standard platforms:
While creating a website design for your business try using standard platforms like WordPress and Joomla. They are easy to understand and easy to manage if you want to take control of your site. They are easy because these platforms are mostly drag-and-drop and come with a complete dashboard, which makes it further understandable by a normal user.
Step 4: Hosting a website on a domain with proper SSL certificate
When the website is complete and ready to go live, revisit your domain hosting a party, and ask for a security certificate like SSL. These certificates require renewal with time. This is a tact for checking the security of the domain you purchased for a nonprofessional, as the lock will appear with your domain link.
In recent time, SSL certificate is now issued at every 13 months. So, timely renewal is required. If you are thinking of which SSL fits with your requirement then, a single domain, wildcard SSL certificate, Extended Validation SSL certificate and so on. You will get best SSL certificate once you ask your provider for suggestion.
Step 4: Engaging traffic to your website via SEO and Google AdWords
When the website goes live, no one knows it except you. Everyone needs to know about it. So, to engage traffic to your site you can use Google AdWords. It helps in launching paid customized campaigns and advertisements. Furthermore, to see your website on the first page, one needs to integrate SEO into the site. SEO will also help in attracting traffic to your site.
Step 5: Automating internal tasks
“One size fits all” is a bygone approach towards establishing a business. Every business operates in a different domain, so needs a separate solution. Every business targets a different market niche or targets market niche differently and software must incorporate this idea. For smooth and quick management of business functions, you would need to make a customizable software. Make one for your company as well, so that when your business grows, you do not need to re-invent the wheel.
Step 6: Web Security Auditing and Monitoring:
The cyberworld is much more saturated with malicious users than competitors. With the availability of different hacking tools, everyone can be a threat. Cyberattack volume is increasing exponentially. Cyberattack happens every 39 sec and 43% of them are on small or newly established businesses, the University of Maryland research revealed.
What to do on such a malicious internet? One needs to have a closer look at increasingly sophisticated cyberattacks, monitor when there is any attempt to bypass security. Audit what kind of traffic is coming, secure his website from attacks, and so on, which sounds traumatic.
Step 7: Press Release Distribution:
Press release distribution can also be an option for promoting your business. Your idea of business must reflect in it in a way that it is easy to understand and spread over the internet. You should be announcing your business news on numerous news websites.
It will increase the influx of traffic. Thus, will ultimately result in creating a sense of brand for your business. Furthermore, it will bring credibility to the business. Last but not the least, it will establish the business as an authority in its niche.
Follow all the above steps mentioned above for a terrific start-up and you will succeed. However, keep in mind that it is always a great idea to hire an SEO consultant.
