As technology develops further and further, it is becoming harder to establish your unique image. There are about 2.56 million apps on the Google Play Store and 1.85 million on the Apple App Store. So, in a sea of similar-looking apps, how will your mobile app stand apart from the crowd? The answer is strategic mobile app marketing. In 2021, we are about to see a lot of new trends, and here are some App Store Optimisation to get you started:
Introducing in-app transactions:
The concept of social distancing that came about during COVID-19 will continue its effects into the later part of 2020 and beyond. People have become very cautious and want to reduce exposure to anything that can transfer disease. As a result, cashless transactions have seen a window of opportunity, and many different kinds of apps hopped on board. Some of these include retail apps, money transfer apps, on-demand apps, and even dating apps. This has been well received since it has made many transactions easier as people can send and receive money with the tap of a button. Therefore, it is a good opportunity to invest.
Using wearable technology synced to mobile apps:
Wearable technology such as smartwatches, fitness bracelets, glasses, and healthcare monitors have become wildly popular with consumers, and they can be paired to mobile apps, increasing their accessibility. By giving the option of syncing the devices with mobile apps, the apps can be used socially for when users can see their performance and compare it with their friends. The social aspect motivates more people to use this technology and has more engagement.
Install AR/VR in your app:
A lot of apps have now taken an interest in increasing their exposure by instilling AR/VR. The most popular examples of this are Snapchat and Instagram which have AR filters that allow the users to interact with the app. With Facebook’s Spark AR program, users can now post AR features on Instagram and Facebook, and Instagram even allows users to run AR ads on the app. Giving users something memorable through the experience of AR/VR is likely to help you get more user retention. Since AR/VR technology is still relatively new, app marketers can cash in on its novelty in 2021. Retailers can use AR to showcase their offerings in their stores, directly on their app. Restaurants can adopt AR menus to get new customers to order from their apps. Travel apps can create online directories through AR. Custom mobile software development can be done to give your app AR/VR features and make it more attractive.
Syncing mobile devices to homes:
Mobile apps have now reached beyond their confines to help consumers with their home lives and make them better. Mobile apps can now work as a universal remote for your home appliances to help with controlling air conditioning and heating with one click of a button. Instead of going up to the central thermostat in your house, you can control the temperature from wherever you may be sitting. You can also use mobile apps to secure your house. CCTV camera footage can be viewed from a mobile app so you can monitor your house from inside and outside. Appliance companies have also started to make refrigerators that can be connected and controlled from mobile devices, to help you see inside your fridge or to know if your fridge door is closed or not.
Make use of Social Media Platforms:
Social media is the best tool for marketing nowadays as any kind of business can find and target its audience there. Social media allows you to promote your app in the right context, so for example, if you are a clothing app, the best social media platforms for you are Pinterest, Instagram, and TikTok. For a more professional Enterprise SaaS-based app, you can find your target audience on LinkedIn, Facebook, and Twitter. This is because most businesses are present on these platforms. On social media, you can use either a paid or an organic method to reach your customers. If you have a lower budget, you can make use of organic methods and a good social media strategy to reach your customers. If budget isn’t a problem, you can use ads on social media to promote your app faster and make it reach more prospective customers.
Focus on Long Term Metrics and Strategies:
It is not always enough to get a good boost in traffic or engagement at the time of launching your app. Short term results need to be maintained for long term success, and your app strategy must be in line with the business’ goals and long term plans. A good way of keeping engagement constant is to get customer feedback before developing the app, and creating a good simple app that is easy to use and solves problems for customers in the long run. Customer feedback will help you create a realistic plan for developing features that customers will find valuable in the long run.