If you are feeling overwhelmed about the several options to drive traffic to your website, you are not the only one. There are several steps you can take to ensure that there is quality traffic and leads on the website. Using the tactics in the right manner is crucial. To ensure that content converts, you must put the reader first. More than 70% of marketers are investing in content marketing. You will come across a lot of competition but there are ways you can create content that works for your business. Let’s take a look at them.
Identify what is working
The first step is to know what works and what does not work. Creating content is not only about putting blogs together but it is a numbers game. Not many marketing experts check the analytics on their blogs. If you want to win the game, you have to work smarter and not harder. The best approach is to check Google Analytics regularly. It will give an insight into content performance in no time. After publishing the content, you must analyze the ranking on a regular basis using tools like SEM Rush, Ahrefs, and Moz.
Pick content ideas that convert
Content marketing costs are lower than traditional marketing and it can generate about 3 times more leads. There are different ways you can find opportunities to convert. When choosing a domain, you need to pick a unique name from the brokers who offer domain buy service. It should be easy to remember and type. Next, start with the keyword research and look at what the audience is using to find you. You will come across plenty of keywords you can compete for. Keyword research tools can make the task much easier. Another way to find content that works is through competitor analysis. You must be aware of the main competitors of your site, all you need to do is look at what they are writing about. Content to drive users includes offers, case studies, and testimonials and reviews. Do not forget to harness the existing SEO content you already have, simply update and refresh the existing content to drive traffic.
It shouldn’t always be a blog
A lot is written about creating content that converts through blogs but it does not always have to be about the written word. Several marketers claim that video marketing has a direct impact on sales. Even podcasts can help drive traffic to the website. Google’s algorithm is trying to transcend new content so remember to optimize the images, videos, text, and podcast content. Test out new forms of content and continue to experiment. Remember, you do not have to stick to the blog. Create infographics, videos, podcasts, and more to convert users.
You must keep in mind that visitors will only read a part of your content so your job is to make the content interesting and engaging. The landing page design and copy will make a lot of difference to the way users see your content. Ensure that the content is clear, relevant, engaging, easy to read, and addresses the needs of the visitors. Do not clutter the content with product links. Focus on highlighting the important parts of the content to promote conversions.
Create compelling headlines
The headlines on your blog will attract visitors and if you have attention-grabbing headlines, it will work in your favor. If you want to win a click, the content should stand out and the headline will do most of the job. Create a sense of urgency in the headline or try to address a pain point. Test out new titles and see how it changes the traffic. You can also use this insight to create new content that will drive interest.
It should be readable and scannable
You should have content that is easy to read. Check the readability score to access the content. The higher the score, the better it is. Do not use the passive voice and avoid adding blocks and blocks of text without heading or images. Segment the text into easy-to-read chunks. Use short sentences in active voice and if the content is too long, you can add lists with jump links to make it convenient to read. Your writing will drive leads so it should be good, readable, and relatable.
These are just a few ways you can create content that converts. However, you must keep in mind that content marketing is not a one-time thing. It should be done regularly and you must continue to create content time and again. Have a content calendar and stick to it, but do not forget to use Google Analytics to analyze how the content is performing.