The world of e-Commerce is advancing in technology; meanwhile, people here are looking for revolutionary tools and support to make things easier in their daily life. This transformation has affected almost every parts of our lives, also affecting traditional and advertising marketing. Digital marketing has undergone many major changes in the last few years. This is because we are suddenly moving towards using more and more Internet services and strategies to extend our business marketing efforts to a larger audience.
Why is digital marketing strategy important?
It is observed that if you do not have a website or strong marketing strategy, you will lack customers for your business; this will affect the growth of your business. That is why hiring a digital marketing agency for eCommerce business is beneficial as it will give a competitive business presence in the market. This includes promotion to essential digital channels which offer brand awareness, personalized approach, potential customers, and limitless advantages.
The benefits of digital marketing include
- grabs high flexibility efforts for businesses
- access to shop online through hand-held devices
- ability to show the means of product or business to the audience
- a prospect to display product or business on various social platforms
- engage influencers to gain their trust to advertise your company
Digital marketing strategies include the execution of business through campaigns and advertisements on radio or television sets, newspapers, and magazines. The digital market is the place to explore and expand businesses employing traditional and modern marketing strategies. The simple digital marketing tools help companies and business owners to closely check on budget, analytics, and performance.
Here are the top 9 Digital Marketing Strategies as of 2021:
- Content Marketing:
The role of content marketing in digital media is to give all required and valuable information about the business. Content help in the growth of search engine ranking and generates more traffic. It also generates more leads as compared to traditional marketing. Most of the users prefer businesses with companies that have engaging content. Using content as one of the digital marketing strategies will help companies to improve their promotional & informational efforts.
- Email Marketing:
The goal of Email marketing is to offer valuable information about services and businesses to potential clients, business owners, and homeowners. With the help of this strategy, you can also sub-divide customers and personalize your email campaigns based on the services or backup they need. Through email marketing, you can easily promote your business by sending coupons, personalized content, and beneficial information to subscribers. Email marketing helps more subscriptions from viewers and generates an impressive rate of return.
- Social Media Marketing:
One of the other marketing strategies that help growing a business is social media. Social Media strategy focuses on creating conversions and awareness about the brand on different platforms. Some of the most popular social media platforms like Facebook, Twitter, LinkedIn, Pinterest, and Instagram hold a never-ending list of brand advertisements. Most of the population uses social media platforms to make their shopping decisions. Social media gives a huge opportunity to get connected to the world of businesses along with a positive shopping experience.
- Search Engine Optimization (SEO):
SEO is one of the prominent strategies in digital marketing services that includes working with search engines like Google. Ranking your website to drive traffic is the main objective of search engine optimization. Including high-ranking keywords on your webpage is important in every search engine marketing. It is seen that most of the business invest in search engine optimization to get more visitors to their website and online channels. A website consisting of well-written content, backlinks, and fast page loading; leads to better ranking and displaying.
- Video Marketing:
An eye-catching video about the business/product/service increases website traffic. Video marketing is an innovative medium that draws the attention of Internet users. Posting high-quality video content on social media channels like YouTube and your website will bring more visitors. You can add videos showing instructions, announcements, events, and more to build brand awareness among the targeted audience. Experts say that videos can increase the conversion rates by 85% and help your webpage to rank on the first page of search engines.
- SMS Marketing:
A text message is one of the oldest ways of marketing used even before the digital era. This cost-effective marketing channel helps to reach the customers and inform them about special promotions & coupons, updates & surveys, reminders, and much more. SMS marketing has higher response rates as compared to phone calls.
- PPC Advertising:
Pay Per Click (PPC) advertising is a paid form of digital marketing; based on the organic listing of your webpage. In this digital marketing strategy, you need to pay a certain fee when a user clicks on your advertisement. PPC involves a lot more investment as compared to other strategies but is likely to offer fast returns. The most common PPC platforms are Facebook Ads, Microsoft Advertisement, Bidvertize, Google Ads, Instagram Ads, and more. The benefit behind PPC is that if a user clicks on the product is likely to buy it. PPC helps in building trusted customers across the world.
Podcasts help in improving the versatility of digital marketing by allowing businesses to reach new customers. To promote a podcast, include
- topics that are related to the audiences
- content that gives all valuable & required information
- a service that offers customer satisfaction
Along with brands, Google is also working on promoting podcasts that will help drive audiences.
Affiliation should be considered more as a monetization strategy rather than digital marketing. Affiliate links drive more traffic and revenue to the websites. It also helps in promoting the company’s products/services to earn commissions. Promote products on your website/social media/via email or even directly to the customers by joining the affiliate programs and earn profits.
These digital marketing strategies are the key to the success of businesses in 2021, which helps to achieve marketing goals and spread brand awareness through web channels to future customers.